Cahill Nonwovens, located in Cincinnati, Ohio, approached MBM regarding the creation of a digital platform that showcased their extensive range of products and services. With a history rooted in innovation since 1960, the project required a reflection of Cahill’s decades-long record of industry leadership and commitment to quality, while bringing the design and interface up-to-date with modern web technologies.
Our website redesign for Cahill Nonwovens began with a detailed wireframe process. Consequently, this allowed us to create a user-centric design that made navigating their diverse product offerings—from Needle punch and High Loft Wadding to Industrial Hemp—and services like Slitting/Rewinding and Custom Assembly, both intuitive and efficient.
To establish a human element and kernel of “social proof,” we sought to incorporate Cahill’s WBENC Certification, emphasizing their dedication to supporting and uplifting female entrepreneurs and women excelling in the business world. The redesigned website prominently features this certification, highlighting the company’s role in fostering an inclusive business environment. Moreover, this acknowledgment not only enhances credibility but also widens the network for potential collaborations.
In addition to its comprehensive product and service listings, the Cahill Nonwovens website has been enhanced to improve user experience and accessibility. Interactive elements and accessible design ensure that all users, regardless of ability, can easily navigate and benefit from the full range of resources available on the site.
The website’s Products and Services pages provide detailed information about their extensive offerings. Each product and service is presented with in-depth descriptions that underscore Cahill Nonwovens’ capability in delivering high-quality and innovative solutions in the nonwoven fabric industry. We leveraged modern web technologies and design conventions to help better communicate Cahill’s capabilities via their product and service offerings.
The project was approached as an SEO-focused redesign for to not only improve online visibility but also encapsulate the company’s rich history and forward-thinking approach. As a leader in the nonwovens industry, Cahill continues to drive innovation and excellence – now reinforced by their new digital presence.
Using the latest web technologies and strategic SEO practices, we helped transform their website into a comprehensive resource that connects Cahill Nonwovens with clients and partners worldwide, showcasing their commitment to quality and diversity in the industry.