Nothing is more annoying than waiting for a slow website to clunkily load when you are looking for information on today’s web, and nothing is more off-putting to potential clients than a slow website. Additionally, with some of Google’s recent algorithm changes, having a slow website can actually hurt your SEO status and subsequent page ranking in internet searches done on Google and elsewhere. Speeding up websites is a request we frequently get from new clients who already have a website and are looking for a competitive edge in search results and during first impressions with web leads.
Fortunately, there are a number of things we can do to help. We approach speed optimization cases by conducting an in-depth site analysis by crawling a website’s code. From there, we are not only able to figure out the exact load time of your website (the average is 5 seconds), but we are also able to generate a list of tasks of varying priorities to help optimize the speed for future visitors.
Some of the tasks we frequently perform to help speed up websites include working with specific page resources. This includes compressing and optimizing images, minifying external text resources like scripts and stylesheets, integrating a CDN (Content Delivery Network) to deliver these resources in an efficient way, making sure all HTML is valid and much more. We also will use server resources to help speed up your site including using gzip compression, page caching and installing SSL certificates.
Don’t let a slow website stop you from getting more web traffic, more clients and more business. Contact us today to get an in-depth website speed assessment, analysis and recommendation — the first step to being competitive on the web as we move into the future.